67 Plush exists inside the Steal A Brainrot ecosystem, where repetition becomes identity and creative decay becomes culture. We are not here to invent clean characters or timeless mascots. We focus on internet moments that have been reposted endlessly, stripped of context, and emotionally burned into collective memory. That exhausted, chaotic state is brainrot, and it is our raw material.

Our creative process is intentional theft and exaggeration. We study meme lifecycles, viral fatigue, algorithm pressure, and ironic overuse, then translate that digital chaos into physical plush collectibles. We do not polish the joke or correct the distortion. We preserve it at the exact moment it becomes unavoidable.

Every 67 Plush is designed to feel familiar but wrong, soft but emotionally loud. It functions as a cultural artifact pulled from a broken feed, something you recognize instantly without needing explanation. This is not novelty merchandise or traditional character branding. It is Steal A Brainrot, archived, stabilized, and made tangible for people who understand that meaning is optional, recognition is instant, and the vibe is permanent.